FamilyOptic is an online optical store selling glasses, contact lenses and accessories. Its approach is built around care for customers' eyesight and convenient shopping for eyewear from home.
Range: prescription frames, sunglasses, contact lenses and eyewear accessories.
What sets it apart: a virtual fitting room where shoppers can try glasses on before buying.
For whom: glasses and lens wearers who prefer to shop for eyewear from home.
How it sells: an online store with a simple catalogue of frames, lenses and care products.